The world is going mad for digital transformation. Organisations that historically have little experience in software development are now building self-service apps and digitised services — ranging from banking and financial services, to apps for digital TV, ordering dinner, providing metrics on your golf swing, storing your drivers licence and even allowing you to use the lift at work.
It is clear that Marc Andressen’s “software is eating the world” quote from 2011 has come to pass. The big problem however, is the quality of much of that software.
Poor quality software = brand and reputation damage
High-quality software is sadly now the exception rather than the rule, as anyone who interacts with just about any Government, utility or telco-built web portal or mobile app can tell you.
The ability to build high-quality applications represents a major competitive advantage and could well be the difference between winning or losing in your market.
There are countless examples of customer focussed startups whose high-quality, beautifully designed software with frictionless user experiences are seriously threatening — or even overtaking — the once unassailable incumbents.
In the digital economy, your software is your…
